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The Importance of Search Engine Optimization for Small Businesses
Manage episode 341901130 series 3270360
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SEO which means Search Engine Optimization is a term that you might be familiar with. As a Business Owner, it will be advantageous to you if you have at least basic understanding of how it can help your business.
Some Basic Checklist of SEOs you need to know includes
· Understand Basic SEO concept
· Verify your Website with Google Search Console
· Verify your Website with Bing Webmaster Tools
· Setup Google Analytics
Common Importance of Search Engine Optimization for a Small Business includes the following
· It helps your Business to become an Authority in your Industry
· Increases website traffic and Targeted Traffic
· It helps you reach your Target Market much earlier in the Buyer’s journey
· It Promotes Small Businesses for free
Popular SEO Tools includes
AHREFs ,Google Search Console ,SEMRush ,Moz Pro ,UberSuggest ,Answer the Public , Keyword Everywhere , and Screaming Frog.
If you are yet to make SEO an essential element of your marketing strategy , I will suggest you give it a favorable consideration. The return on investment is high.
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