Episode 054 - Ross Eustis (SFJAZZ) on growing digital programmes from scratch, finding new audiences, learning from other cultural organisations, and the role of digital in enhancing the in-person experience

Digital Works Podcast

A conversation with SFJAZZ's Director of Digital, Ross Eustis.
Since 2020 SFJAZZ have developed a comprehensive programme of content for their digital audiences. We look at how these programmes can expand audience reach and enhance engagement.
Ross talks about how this digital work can complement in-person experiences, making performances more accessible and help foster a sense of community globally.
Ross also emphasises the importance of a beginner's mindset, transparency with audiences, and the value of knowledge-sharing between cultural institutions.
If you want to check out all of the videos Ross and his team have been making, head over to SFJAZZ.org/AtHome

Kapitler

1. Episode 054 - Ross Eustis (SFJAZZ) on growing digital programmes from scratch, finding new audiences, learning from other cultural organisations, and the role of digital in enhancing the in-person experience (00:00:00)

2. Digital Innovations in Cultural Sector (00:00:11)

3. The Digital Innovation Explosion (00:05:59)

4. Lessons Learned in Digital Concert Streaming (00:15:11)

5. Expanding Audiences Through Digital Programs (00:23:31)

6. Digital Content Membership Program Building (00:32:12)

7. Digital Program Development and Inspiration (00:37:20)

8. Podcast Promotion and Updates (00:44:06)