Episode 31: Design Ideas Taking Hold: Thought Leadership in Partnership with ASID - Los Angeles | Spring 2024

Doctoring Up Design

This idea is a simple on really. Gather some very talented designers, place them around a table, drop the topic, hit the little red button and see what happens. This is the idea I came up with in 2017 after years of attending industry events and leaving with a sense of disappointment that the formal conversations didn’t yield the same amazing dialogue that the informal ones did. When creatives come off the stage, the audience leaves and they are just chatting amongst themselves, it was pure gold. I wanted to capture that. We hold these events regularly at Design Hardware. We record them and publish them to Doctoring Up Design, the official podcast of Design Hardware.

We gathered on February 29th, in partnership with ASID-LA, we gathered some amazing creatives to discuss the rapidly changing nature of the design industry and how the rapid changes and evolving tastes are changing the game. You are going to hear an open and honest conversation, the likes of which you rarely hear. Which is exactly why we do this. The ASID - Los Angeles Chapter

The following conversation features;

Cheryl Vines | Mesa Design Group

Jaqueline Steinberg | Eve Mode Design @JackieSteinberg

Lenora Mahle | Mahle Design @LenoraMahle

Mark Cutler | Cutler Schulze @CutlerSchulze

Juliette Schatan-van der Meijden | Curated by Juliette @CuratedbyJuliette

Nicole Schulze | Cutler Schulze @CutlerSchulze

Philip Nielsen | Nielsen Dye @NielsenDye

We are talking about important issues that include;

• How has the business of design changed in a post-pandemic environment
• The rise of virtual and remote design
• Design transitions and changing tastes
• The design shows and events. Is the industry keeping up with advanced specifiers needs
• Color, materiality and performance. How have manufacturers responded to the needs of the trade
• Sustainability and wellness. Do clients like to just talk about it or do they really care
• Catalogues and samples. Addressing waste in the industry
• Modern uses for traditional materials
• Client relationships are of greater importance now
• Manufacturer, supplier, showroom and vendor relationships are more important now. There is a shortage of great partners
• Sketch and vision. Adding value to design services by showcasing the possibilities. AI is a major new skill set

Doctoring Up Design is the official podcast of Design Hardware and was created to address the pain points affecting the design and architecture community. Diagnosing these issues and providing practical insights to address them, that is our mission. Now, the audio was recorded live and if you would like to know ore about each of the participants, check the show notes for links and check @DesignHardwareandFlorring on Instagram where you can lear more about each of our participants.

#DoctoringUpDesign is available everywhere you find your favorite podcasts. Thanks for listening.