Redefining Sports Marketing In The Age of Name, Imagine, and Likeness (NIL) with Dominique Wright, Founder of FAND

Dog Whistle Branding

I get hit up by countless veteran entrepreneurs seeking advice on their entrepreneurial journey. Some take my advice and run with it, others not so much. All I try to do is point people in the right direction. Today’s guest, Dominique Wright reached out to me over two years ago, in order to discuss her idea for an app serving collegiate athletes. With the change in policy allowing college athletes to earn income based on their name, image, and likeness, commonly referred to as NIL, Dominique so an opportunity to leverage technology. A few months later, she officially launched FAND, NIL Operations Software that automates communication, streamlines notifications and provides 24/7 athlete support.

Dominique is a former collegiate athlete, and Naval Officer, and holds a law degree from American University’s Washington College of Law. She’s spent time working at the NFL Players Association and the National Football League, working on contracts and other legal affairs. FAND is a Hivers and Strivers portfolio company, which only invests in military veterans. On the show, Dominique and I discuss the origins of FAND, the challenges of bringing tech to the sports and entertainment industry, and what category her product falls in.

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