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What It Takes To Build An 8+ Figure Business & Dominate Your Industry with Aaron Parkinson
Manage episode 408344492 series 2977662
Innhold levert av Raul Hernandez Ochoa. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Raul Hernandez Ochoa eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Raul interviews Aaron Parkinson, CEO of 7 Mile Media. Aaron shares valuable insights into business growth and sustainability in this podcast interview. He explains that businesses need to diversify and plan long-term for survival, differentiating between short-term 'offers' and long-lasting 'businesses'. He suggests adopting a holistic marketing approach and supporting rapid growth with a sturdy infrastructure, especially for eight-figure businesses.
Who’s The Guest? Aaron Parkinson is a digital marketing pioneer. He currently serves as the CEO of 7 Mile Media, a full service agency for education based businesses. Aaron has over 20 years of experience and has helped generate over a billion in online sales. He currently sits on the Traffic And Conversions Agency Advisor Committee, is a faculty member of Digital Marketer, and hosts the Podcast: Sales Velocity.
Episode Highlights
- How Aaron helps his clients dominate their industry and how he continually evolves his practices to achieve this goal
- The wide variety of clients they have at present and how his team applies their skills to help clients find their target audience
- Their process of onboarding a new client and how they manage expectations for long-term growth
- The need for clients to reinvest their profits into the business for the first 12 to 16 months in order to yield exponential returns later on
- Benefits of partnering with a fractional CFO and how this leads to a better understanding of their clients' finances
- Advantages of having a holistic approach in dealing with clients
- Importance of building relationships at scale rather than focusing only on product revenue
- The difficulties of pricing their services to match their values while considering the financial capability of their clients
Episode Resources
- Connect with Raul Hernandez Ochoa
- https://www.linkedin.com/in/dogoodwork/
- https://twitter.com/rherochoa
- https://dogoodwork.io/
- Connect with Aaron Parkinson
- https://7milemedia.com/team
- https://ky.linkedin.com/in/aaron-parkinson-99044610
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