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A Babel of Buzzwords is How Marketers Created a Category of Chaos (and other stories)
Manage episode 404841617 series 3556092
Innhold levert av Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Confusion. Miscommunication. Misunderstandings. That’s what happens when marketers and business leaders use too many buzzwords.
YET WE ALL KEEP USING THEM (us, too). Chaos agents disguised as trendy trifles that we claim to aid in communicating our marketing plans and getting buy-in from CEOs, clients, and teams. Poppycock!
Don’t use buzzwords, say what you mean, otherwise, you’re just perpetuating a broken system where:
- The C-suite doesn’t trust marketers
- Marketers struggle to get buy-in from C-suite
- Lots of money is wasted on team overhauls, constant changes in strategy
- Progress stalls because you keep going in circles
Join Devin and Margaret as they dissect the problems that buzzwords create and the threats they pose to businesses.
- how leadership latches on to trends,
- how to incorporate these “strategies” into business goals,
- lack of alignment and mutual understanding that founders, CEOs, and heads of marketing alike experience as a result of buzzword salads
Plus some bonus advice may or may not be helpful, but it came out in the convo, so we’re sharing it with you anyway.
Connect with Devin: https://www.linkedin.com/in/devinbramhall/
Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/
Subscribe to our newsletter: https://dontsaycontent.substack.com/
Created in partnership with Share Your Genius: https://www.shareyourgenius.com/
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