Why Your Fail at Practice/Business Building

Dr. Will Horton

For coaches and therapists who want to build a practice or business, here are the top desires, fears, and frustrations based on industry trends, social media discussions, and insights from professionals in the field:

Top 10 Desires:

1. Attracting Clients: Desire to consistently attract a steady stream of clients.
2. Financial Independence: Aspiration to achieve financial stability and independence through their practice.
3. Making a Difference: Longing to have a meaningful impact on clients' lives.
4. Building a Reputation: Desire to establish a strong professional reputation and credibility.
5. Work-Life Balance: Aspiration to create a flexible schedule that allows for a healthy work-life balance.
6. Professional Growth: Desire for ongoing personal and professional development to enhance skills and knowledge.
7. Scalability: Longing to grow the practice, possibly scaling it to reach more clients or even expanding into new markets.
8. Online Presence: Desire to build a strong online presence through websites, social media, and content marketing.
9. Freedom to Work Independently: Aspiration to work independently without relying on traditional employment structures.
10. Building a Community: Desire to create a supportive community of like-minded professionals and clients.

Top 10 Fears:

1. Fear of Failure: Worry about the practice not being successful or failing to attract enough clients.
2. Financial Insecurity: Fear of inconsistent income or not making enough money to sustain the business.
3. Fear of Competition: Anxiety about competing with established professionals or large practices.
4. Fear of Rejection: Concern about potential clients not choosing their services or rejecting their offerings.
5. Imposter Syndrome: Fear of not being good enough or not having sufficient expertise to succeed.
6. Fear of Marketing: Anxiety about promoting oneself, particularly in a crowded or competitive market.
7. Fear of Burnout: Concern about overworking and burning out from managing a business and client load.
8. Fear of Change: Apprehension about the changes needed to grow and adapt the practice.
9. Fear of Technology: Anxiety about using technology, social media, or online platforms effectively.
10. Fear of Legal or Ethical Issues: Worry about potential legal or ethical challenges in running a practice.

Top 10 Frustrations:

1. Client Acquisition: Frustration with the challenge of finding and retaining clients consistently.
2. Marketing Challenges: Annoyance with the complexities of marketing, including digital marketing and social media.
3. Unpredictable Income: Frustration with the inconsistency of income, especially in the early stages.
4. Time Management: Difficulty in balancing time between client sessions, business tasks, and personal life.
5. Tech Overwhelm: Frustration with learning and managing technology, such as website building, social media, and online booking systems.
6. Isolation: Feeling isolated or lacking a supportive network of peers.
7. Administrative Burden: Annoyance with the administrative tasks required to run a business, such as billing, scheduling, and record-keeping.
8. Client Dependence: Frustration with the pressure of relying on a small number of clients for income.
9. Lack of Resources: Difficulty finding affordable or accessible resources to help grow the practice.
10. Fear of Pricing: Frustration with setting appropriate prices for services, balancing affordability for clients with financial needs.