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Ep. 63 - Evolving Business to Attract New Markets
Manage episode 389094749 series 3507836
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Malleability is an important quality for any business to display-it's not often that you'll find a successfulbusiness that says no to change. Oftentimes, that need for changecomes from adversity or strife, something we've recently seen on a large scale as businesses exited the Covid pandemic with vastly different operations, goals, and functions, as well as a better understanding of their markets. On this week’sepisode, Steve Millard sits down with MGM Northfield Park executives Yanina De Vargas, VP of Finance, and Sam Alonso, Director of National Sales, to talk about how they grew their facility from a racino into an entertainment complex boasting restaurants, merchandise stores, concerts and more to attract a younger demographic. The pair also discusses community engagement, employee volunteering programs, and MGM Northfield's Supplier Diversity Mentorship Program.
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