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5 - Why SaaS companies in Europe is falling behind and what you can do about it (with Chris Walker, CEO at Refine Labs)
Manage episode 320575086 series 3293761
Chris Walker is (probably) the father of demand gen as we all know it today. He is also the CEO at Refine Labs and host of the State of Demand Gen podcast. Chris and his team at Refine Labs is not only working with high-growth SaaS companies in the US but are also very present in the EMEA area giving them a unique perspective on both markets.
On this episode we talk about:
- Why many SaaS companies in Europe is falling behind and what modern marketers can do about it
- What would Chris do in his first 90 days as a demand marketer?
- How would he convince management that demand gen is working?
- How does a successful demand gen playbook look for 2022 and beyond?
- What distinguishes a really good demand marketer from an average one?
Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.
39 episoder
Manage episode 320575086 series 3293761
Chris Walker is (probably) the father of demand gen as we all know it today. He is also the CEO at Refine Labs and host of the State of Demand Gen podcast. Chris and his team at Refine Labs is not only working with high-growth SaaS companies in the US but are also very present in the EMEA area giving them a unique perspective on both markets.
On this episode we talk about:
- Why many SaaS companies in Europe is falling behind and what modern marketers can do about it
- What would Chris do in his first 90 days as a demand marketer?
- How would he convince management that demand gen is working?
- How does a successful demand gen playbook look for 2022 and beyond?
- What distinguishes a really good demand marketer from an average one?
Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.
39 episoder
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