148 - Michel Brousset, Waldencast

Earned: Unlocking the Power of the Creator Economy

In Ep. 148 of Earned, Conor Begley sits down with Michel Brousset—founder and CEO of Waldencast, a company whose mission is to acquire, accelerate, and scale beloved beauty and wellness brands including Milk Makeup and Obagi. To start, Michel recounts his successful corporate career, from his early days at Procter & Gamble to transitioning to L'Oréal, and shares how this journey inspired him to found his own company, Waldencast, with the hopes of making a meaningful impact in the beauty industry. We discuss the challenges of leaving a stable corporate role to build Michel’s own legacy, as well as the strategic approach he took when Waldencast acquired Obagi and Milk Makeup. Michel emphasizes his commitment to fostering a company culture that champions inclusivity, sustainability, and transparency, before diving into his long-term vision for the company, and why he values steady, sustainable growth over short-term spikes and market fluctuations. To close the show, Michel shares some great personal travel and skincare tips (which you’re going to want to write down).

In this episode, you will learn:

1. Why inclusivity, sustainability, and transparency are vital to building a long-lasting beauty legacy

2. Why long-term, sustainable brand growth is more valuable than short-term spikes and market fluctuations

3. How the strategic acquisition of Obagi and Milk Makeup laid the foundation of Waldencast's growth strategy

Resources:

• Waldencast - https://www.waldencast.com/

Connect with the Guest:

• Michel’s LinkedIn - https://www.linkedin.com/in/michelbrousset/

Connect with Conor Begley & CreatorIQ:

• Conor’s LinkedIn - @conormbegley

• CreatorIQ LinkedIn - @creatoriq

Follow us on social:

• CreatorIQ YouTube - @TribeDynamics

• CreatorIQ Instagram - @creatoriq

• CreatorIQ TikTok - @creator.iq

• CreatorIQ Twitter - @CreatorIQ