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Innhold levert av Yael Keon. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Yael Keon eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Email Design Essentials

22:40
 
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Manage episode 405718464 series 3470147
Innhold levert av Yael Keon. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Yael Keon eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Yes, we all want “pretty” emails. But what is more important - having your subscribers be able to engage with the email easily and take the action you want them to take or pretty?

No brainer that it’s option A as the purpose of email marketing is to communicate something important with your leads, clients and customers. So we need to think of this first and foremost.

But what you need to know is that there is more to email design than what meets the eye (literally and figuratively).

Inside this episode, I take a look at the 3 key considerations you need to have in mind when designing your emails: purpose, deliverability and accessibility.

I do a deep dive into each of the above and share practical insights into what can have impact on each.

The good news? A lot of the tips shared overlap so we can bring it all back to some really key design tips to ensure we meet the majority of peoples needs while also reaching your goals.

You’ll also get my list of 13 items to check before you finish your email design and my one biggest tip to make this easy for every single email you send.

Want more insights on how to create beautifully designed emails that also get opens, clicks, replies and buys? Then checkout my Engaging Emails course at yaelkeon.com/engage

Want to see more of what I get up to when I’m not podcasting?

See omnystudio.com/listener for privacy information.

  continue reading

100 episoder

Artwork
iconDel
 
Manage episode 405718464 series 3470147
Innhold levert av Yael Keon. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Yael Keon eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Yes, we all want “pretty” emails. But what is more important - having your subscribers be able to engage with the email easily and take the action you want them to take or pretty?

No brainer that it’s option A as the purpose of email marketing is to communicate something important with your leads, clients and customers. So we need to think of this first and foremost.

But what you need to know is that there is more to email design than what meets the eye (literally and figuratively).

Inside this episode, I take a look at the 3 key considerations you need to have in mind when designing your emails: purpose, deliverability and accessibility.

I do a deep dive into each of the above and share practical insights into what can have impact on each.

The good news? A lot of the tips shared overlap so we can bring it all back to some really key design tips to ensure we meet the majority of peoples needs while also reaching your goals.

You’ll also get my list of 13 items to check before you finish your email design and my one biggest tip to make this easy for every single email you send.

Want more insights on how to create beautifully designed emails that also get opens, clicks, replies and buys? Then checkout my Engaging Emails course at yaelkeon.com/engage

Want to see more of what I get up to when I’m not podcasting?

See omnystudio.com/listener for privacy information.

  continue reading

100 episoder

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