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#181 – Plant-Based Brands: High on Purpose, Low on Vibes

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Manage episode 437241207 series 1460834
Innhold levert av W!ZARD Studios and Eat For The Planet. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av W!ZARD Studios and Eat For The Planet eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

If vibes can play a big role in the 2024 U.S. Presidential Elections, shouldn't we examine their role in food choices?

This episode discusses why the plant-based food industry's focus on branding plant-based meat by emphasizing environmental and health benefits has failed to resonate with a consumers. A more effective branding strategy for alternative protein involves focusing on the "vibes"—the emotional and cultural context associated with food—rather than just facts and figures, aiming to make plant-based options feel more appealing and culturally relevant to diverse consumer groups.

Companies mentioned in this episode:

Music: Endless Inspiration (Vibe Street Mix)

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

188 episoder

Artwork
iconDel
 
Manage episode 437241207 series 1460834
Innhold levert av W!ZARD Studios and Eat For The Planet. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av W!ZARD Studios and Eat For The Planet eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

If vibes can play a big role in the 2024 U.S. Presidential Elections, shouldn't we examine their role in food choices?

This episode discusses why the plant-based food industry's focus on branding plant-based meat by emphasizing environmental and health benefits has failed to resonate with a consumers. A more effective branding strategy for alternative protein involves focusing on the "vibes"—the emotional and cultural context associated with food—rather than just facts and figures, aiming to make plant-based options feel more appealing and culturally relevant to diverse consumer groups.

Companies mentioned in this episode:

Music: Endless Inspiration (Vibe Street Mix)

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

188 episoder

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