The Ultimate Defense to Protect you from Hijackers and Resellers with Chris Lyell

Ecomm Breakthrough

Chris is a successful entrepreneur whose resume includes successful ventures in marketing, import/export, Brand Creation, and consulting. Over the years, he has built and sold several companies while also assisting numerous brands in achieving rapid growth on Amazon. Currently, he is a seven-figure Amazon seller and a consultant for multiple companies, specializing in brand protection on the platform.

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> Here’s a glimpse of what you would learn….

• Strategies for enforcing intellectual property (IP) rights on Amazon.
• Challenges faced by seven-figure Amazon sellers, including rising fees and competition.
• The impact of resellers and hijackers on brand integrity and pricing.
• Opportunities and challenges of selling through retail channels, such as Walmart.
• The importance of a robust IP protection strategy, including trademarks and patents.
• The Amazon Transparency Program and its role in preventing counterfeiting.
• Protecting Minimum Advertised Price (MAP) across multiple sales channels.
• Recommendations for developing a comprehensive IP protection strategy.
• The significance of monitoring and addressing unauthorized sellers on Amazon.
• Resources and tools for enhancing e-commerce operations and brand protection.

In this episode of the Ecomm Breakthrough Podcast, hosted by Josh Hadley, Chris Lyell shares strategies for enforcing intellectual property (IP) rights on Amazon, protecting brands from hijackers and resellers, and overcoming challenges faced by seven-figure Amazon sellers. Chris discusses the importance of Amazon's Transparency Program to combat counterfeit products and protect listings. He also highlights the complexities of maintaining Minimum Advertised Price (MAP) across multiple sales channels and offers actionable advice for developing a robust IP protection strategy. The episode provides valuable insights for business owners aiming to scale their e-commerce operations and safeguard their brands.

Here are the 3 action items that Josh identified from this episode:

1. Develop a Comprehensive IP Protection Strategy
   • Include trademarks, copyrights, and patents to reduce competition.
2. Utilize Brokers and Industry Contacts
   • Navigate retail opportunities effectively with the help of experienced brokers.
3. Implement a Robust Monitoring Strategy
   • Protect Amazon listings from unauthorized sellers, especially after entering retail channels.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [e-mail]
• Amazon APEX Program
• Faire
• Amazon Brand Registry
• Amazon Report Violation Tool
• Amazon Transparency Program
• Avery
• OpenAI / ChatGPT
• Data Dive
• Billion Dollar Seller Summit
• Tools of Titans

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael Gerber, author of the E-myth. Today I'm speaking with Chris Lyell, and we're going to be talking about how you can enforce your rights on Amazon to not only protect your IP, your intellectual property, but how you can create a digital moat around your business to protect you from hijackers, resellers and all that good stuff. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious entrepreneur and looking for a partner who can help take your business to the next level, my team and I bring that hands-on experience, the strategic insights, and the resources ready to fuel your growth. So if you or someone you know is ready to scale and looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough dot com. That's ecom with two M's and let's turn your dreams into reality.

Josh Hadley 00...