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Amazon’s Sports Investments And Ambitions With Scott Ohsman And Ken Beemer - Episode 354
Manage episode 433988921 series 1754722
Innhold levert av Julie Spear. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Julie Spear eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.
Today, we have two exceptional guests: Scott Ohsman, VP of Digital Commerce at Quickfire, and Ken Beemer, Director of Retail Client Growth at Acadia.
We’ll be diving into Amazon’s growing investments in live sports and media content, its impact on advertising, and what it means for brands and consumers alike.
Make sure you tune in to find out more!
KEY TAKEAWAYS
In this episode, Julie, Scott, and Ken discuss:
- Sports broadcasts, ads, and watching live games.
- Amazon Prime is a vortex for drawing consumers into its ecosystem.
- Investments in live sports aim to increase audience reach and draw manufacturers and brands to sell on Amazon.
- Amazon's massive first-party data offers unparalleled advertising and sponsorship opportunities.
- Live sports could boost Amazon Prime sign-ups and leverage content for retention.
- Amazon’s scale allows for significant brand advertising with trackable results.
- Amazon's investments, including Thursday Night Football and NBA rights.
- The role of partnerships with entities like Dude Perfect to target younger demographics.
- The need for a new mindset regarding Amazon advertising.
- Full-funnel marketing and evolving metrics over the next three years.
- Testing new opportunities on connected TV.
- Sports broadcasting’s evolution from major networks to tech players like Amazon.
- Legacy deals and the transformative role of tech giants.
148 episoder
Del
Manage episode 433988921 series 1754722
Innhold levert av Julie Spear. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Julie Spear eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.
Today, we have two exceptional guests: Scott Ohsman, VP of Digital Commerce at Quickfire, and Ken Beemer, Director of Retail Client Growth at Acadia.
We’ll be diving into Amazon’s growing investments in live sports and media content, its impact on advertising, and what it means for brands and consumers alike.
Make sure you tune in to find out more!
KEY TAKEAWAYS
In this episode, Julie, Scott, and Ken discuss:
- Sports broadcasts, ads, and watching live games.
- Amazon Prime is a vortex for drawing consumers into its ecosystem.
- Investments in live sports aim to increase audience reach and draw manufacturers and brands to sell on Amazon.
- Amazon's massive first-party data offers unparalleled advertising and sponsorship opportunities.
- Live sports could boost Amazon Prime sign-ups and leverage content for retention.
- Amazon’s scale allows for significant brand advertising with trackable results.
- Amazon's investments, including Thursday Night Football and NBA rights.
- The role of partnerships with entities like Dude Perfect to target younger demographics.
- The need for a new mindset regarding Amazon advertising.
- Full-funnel marketing and evolving metrics over the next three years.
- Testing new opportunities on connected TV.
- Sports broadcasting’s evolution from major networks to tech players like Amazon.
- Legacy deals and the transformative role of tech giants.
148 episoder
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Lik Ecommerce Braintrust
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Entrepreneurship and business techniques and tips you won't learn in business school.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Player FM - Podcast-app
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