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How to Get 100K TikTok Followers with Head of Brand for Piglet in Bed, Rhiannon Johns
Manage episode 408116810 series 3530774
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In this episode of Ecommerce Marketing 101, we’re joined by Rhiannon Johns, Head of Brand at luxury homeware brand Piglet in Bed.
We discuss:
- How the brand has created a distinct brand ethos and online presence
- Why it’s important to invest in your brand from the very beginning to build loyalty with customers
- How the brand used a ‘gentle’ approach on TikTok to build a community of 100k followers
- Working with content creators to help build brand awareness
- Opening their first brick-and-mortar store, and the challenges it brings from a branding perspective
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