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Innhold levert av Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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How Beautycounter’s MLM Strategy Led to Billion-Dollar Success—and a Bankruptcy

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Manage episode 448594430 series 2106234
Innhold levert av Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to another episode of Ecommerce On Tap, where we dive deep into the intriguing stories behind some of the most innovative business models in the e-commerce world. I'm your host Nathan Resnick, joined by my co-host Aaron Alper, as we unpack the dramatic series of events surrounding Beauty Counter, a pioneering clean beauty brand. In today’s episode titled "Beauty Counter," we examine the turbulence that followed a major leadership change at the company, leading to a mass resignation of key staff and a strategic overhaul that shook its foundation. We'll discuss how a significant distribution deal with Ulta affected Beauty Counter's unique MLM consultant network, sparking a lawsuit and contributing to a dramatic sales decline. Aaron and I will explore the implications of leveraged buyouts and the hurdles faced by Greg, who returned as CEO to confront massive layoffs and high debt. We'll also delve into the potential for reviving the MLM network, leveraging passionate individuals, and the possibility of certifying clean beauty standards to regain trust and market position. Join us as we explore the highs and lows of Beauty Counter’s journey, the strategic pivots discussed by experts, and the future potential of this mission-driven brand. Plus, we invite you to share your thoughts on the challenges and opportunities ahead for Beauty Counter. So grab a seat, and let's get started on this captivating episode of Ecommerce On Tap.
  continue reading

92 episoder

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iconDel
 
Manage episode 448594430 series 2106234
Innhold levert av Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to another episode of Ecommerce On Tap, where we dive deep into the intriguing stories behind some of the most innovative business models in the e-commerce world. I'm your host Nathan Resnick, joined by my co-host Aaron Alper, as we unpack the dramatic series of events surrounding Beauty Counter, a pioneering clean beauty brand. In today’s episode titled "Beauty Counter," we examine the turbulence that followed a major leadership change at the company, leading to a mass resignation of key staff and a strategic overhaul that shook its foundation. We'll discuss how a significant distribution deal with Ulta affected Beauty Counter's unique MLM consultant network, sparking a lawsuit and contributing to a dramatic sales decline. Aaron and I will explore the implications of leveraged buyouts and the hurdles faced by Greg, who returned as CEO to confront massive layoffs and high debt. We'll also delve into the potential for reviving the MLM network, leveraging passionate individuals, and the possibility of certifying clean beauty standards to regain trust and market position. Join us as we explore the highs and lows of Beauty Counter’s journey, the strategic pivots discussed by experts, and the future potential of this mission-driven brand. Plus, we invite you to share your thoughts on the challenges and opportunities ahead for Beauty Counter. So grab a seat, and let's get started on this captivating episode of Ecommerce On Tap.
  continue reading

92 episoder

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