The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Innhold levert av Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Mastering Emotional Branding: James Bond on Squatty Potty's Rise to $100M
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Manage episode 386141155 series 2106234
Innhold levert av Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Join Nathan in this captivating episode of Ecommerce On Tap featuring James Bond, author of "Brain Glue". Discover the journey from a Shark Tank pitch to a $100 million success story, and the branding strategies that made it possible. James shares his expertise on the importance of product naming and how emotional appeal in advertising can trump logic. He explains the power of metaphors in emotional selling and the role of alliteration in memorable product names. This episode is packed with actionable insights for anyone looking to elevate their brand in the ecommerce space. Don't miss James's crucial advice: “If you don’t come up with a good name, the industry will, and it's going to hurt you.” Subscribe for more episodes filled with expert advice and industry secrets.
…
continue reading
73 episoder
MP3•Episoder hjem
Manage episode 386141155 series 2106234
Innhold levert av Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Join Nathan in this captivating episode of Ecommerce On Tap featuring James Bond, author of "Brain Glue". Discover the journey from a Shark Tank pitch to a $100 million success story, and the branding strategies that made it possible. James shares his expertise on the importance of product naming and how emotional appeal in advertising can trump logic. He explains the power of metaphors in emotional selling and the role of alliteration in memorable product names. This episode is packed with actionable insights for anyone looking to elevate their brand in the ecommerce space. Don't miss James's crucial advice: “If you don’t come up with a good name, the industry will, and it's going to hurt you.” Subscribe for more episodes filled with expert advice and industry secrets.
…
continue reading
73 episoder
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