Ayuma Sangale: How Partnerships Are Shaping the Cloud’s Future

Ecosystem Aces

Amazon Web Services (AWS) has maintained its competitive edge for a long time. What are the strategies behind their long-term success?
In this episode, Ayuma Sangale, Cloud Sales Strategist at AWS reveals how the organization has stood out by co-building solutions with its Independent Software Vendors (ISVs) and strategic partners, quickly adapting to the continuously evolving cloud landscape. Ayuma shares how AWS structures these alliances to amplify innovation and meet diverse customer needs, emphasizing the importance of customer-focused strategy and partner success.
We also discuss:

• AWS’s “work backwards from the customer” philosophy to meet real-world demands
• The importance of building a strong support network within and beyond AWS
• How AWS co-evolves with its partners, allowing them to lead in areas like AI and cloud migration.

Here are some additional episodes featuring other ecosystem leaders that might interest you:

• #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem
• #156 Libby Greco: Get Out There and Break The Glass
• #154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?
• #152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era
• #151 Mike Stocker: Close 40% More Deals with Partner Influence

Links & Resources

• Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.
• Download The Ultimate Guide to Drive Co-sell Partnerships!
• Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.
• Join the WorkSpan Community to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
• Find insightful articles on how to lead and get the most out of your partner ecosystem on the WorkSpan blog.
• To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on Twitter, LinkedIn, or send Chip an email at: [e-mail]

This episode of Ecosystem Aces is sponsored by WorkSpan.
WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline