Las Vegas High Rollers - elevate Episode 12 w/ Larry Altschul, SVP Customer Development MGM

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With monthly gaming revenues exceeding $1,000,000,000 for 24 months straight, Las Vegas is as hot as ever, especially for those who gamble over $100,000 in a weekend. Today, we're talking about high-rolling "whales" and what casinos do to attract them — by providing experiences that money can't buy. In this episode, you'll hear unforgettable Las Vegas stories from Larry Altschul, SVP Customer Development at MGM Resorts International.
— In This Episode You’ll Discover —
00:00 Introduction
00:50 About Larry Altschul, SVP Customer Development of MGM
01:30 What is a Vegas gaming "whale?"
02:45 How do casinos attract high rollers?
04:19 Curating experiences for high-stakes Las Vegas gamblers
09:20 A huge moment with Kobe Bryant
11:54 The inner circle of high rollers
14:45 Enticing a casino "whale" with 1982 Petrus wine
15:51 Extreme highs and lows of millionaire gaming
21:52 Building loyalty with high-rolling players
24:10 Working with Steve Wynn in Las Vegas
26:15 Larry Altschul's impressive career
— Memorable Quotes —
“At our company (MGM), we consider anyone willing to risk a million dollars on a given weekend as a whale-caliber player.” - Larry Altschul
“What I do for a living is relationship-based.” - Larry Altschul
“Simple things can touch and make memories that no one can ever take away.” - Larry Altschul
“When there’s an article about you in The Wall Street Journal, it’s not about you.” - Larry Altschul
— About This Week’s Guests —
Larry Altschul is SVP Customer Development at MGM Resorts International, an American global hospitality and entertainment company operating destination resorts in Las Vegas, Massachusetts, Michigan, Mississippi, Maryland, Ohio, and New Jersey. Formerly EVP Player Development at Wynn Las Vegas and SVP Player Development at Caesars World Marketing, Larry has 37 years of experience developing relationships with high rollers and enticing them to gamble at the casinos he represents. Besides raising his children, his proudest accomplishment is working with Steve Wynn to open Wynn Las Vegas, one of the most expensive resorts ever built.
— About The Show —
Elevate is a show that explores the latest in elevated living. Hear from the local artisans, business owners, and innovators who make Las Vegas extraordinary and whose stories and insights will help you live your best life.