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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av ENLACE NETWORK. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av ENLACE NETWORK eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
ENLACE Network Podcast for Thursday September 26, 2013
Innhold levert av ENLACE NETWORK. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av ENLACE NETWORK eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
ENLACE Network Podcast for Thursday September 26, 2013
ENLACE Network Podcast for Monday, December 16, 2013 - Arrests made on Brutal Starr County Murder Case, Local Church Distributes Over 1000 Coats and Sweaters to Starr Co. Residents, Grulla Teacher Arrested, and other stories on today's episode.
ENLACE Network Podcast for Tuesday, December 10, 2013 - Recap of the 2013 Rio Grande City Christmas Parade, Free Public Wi-Fi coming soon to downtown Rio Grande City, and other stories on today's episode
ENLACE Network Podcast for Monday, December 9, 2013 - Updates on tortured body found in Starr County, Congressmen Cuellar visits Roma, Rio Grande City and other stories on today's episode.
ENLACE Network Podcast for Thursday, December 5, 2013 - Roma ISD Mariachi Concert, Attempted Murder in Escobares, Miss Starr County, Rio Grande City Crowned and other stories on today's episode.
ENLACE Network Podcast for Wednesday, December 4, 2013 - Full info. on the 2013 Feast of Sharing and Christmas Parade Set for Tomorrow and Friday, plus other stories on today's podcast episode.
ENLACE Network Podcast for Tuesday, December 3, 2013 - Bizarre Valley Shooting Case, Drug Bust in Roma, Holiday Gift Shopping Warnings, and other stories on Today's Episode
ENLACE Network Podcast for Monday, December 2, 2013 - Former RGC Police Officer Charged with Sexual Abuse of a Minor, Drug bust in Roma, and other stories on Today's Episode.
ENLACE Network Podcast for Wednesday October 16, 2013
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