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Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, and authors.
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Respectful Reminders on How to Market Mother's Day with Brenda Meller Ep92
Manage episode 417159622 series 3462343
Innhold levert av Brenda Meller. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Brenda Meller eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Every May, Mother's Day marketing seems inevitable. But for some, like me, these messages are less about celebration and more about navigating a sea of reminders of personal loss or the complexities of parenthood.
Throughout this heartfelt episode, I explore the realm of empathetic marketing, sharing not only my own journey but also how solopreneurs and businesses can honor their customers' diverse experiences with sensitivity and grace.
We've all seen our inboxes inundated with reminders not to forget Mom on her special day, but what goes unaddressed is the twinge of pain these messages can cause.
I offer simple, practical suggestions to allow your subscribers to opt-out from holiday-specific communications, a practice that isn't just about avoiding discomfort but also about showing understanding and respect for individual circumstances.
I extend practical advice to solopreneurs and businesses on how to craft marketing that is both compassionate and inclusive. By listening to this conversation, you'll grasp the profound impact a human touch can have in business communications, and how responding with kindness to expressions of loss can make all the difference.
BLOG:
https://www.mellermarketing.com/blog/mothers-day-fathers-day-email-opt-out
LinkedIn Post:
https://www.linkedin.com/posts/brendameller_some-of-us-dont-have-a-mom-stop-sending-activity-7191779747197079553-klcW
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You’re invited to my FREE, Live webinar:
Getting Leads for Your Coaching, Consulting, or Solopreneur Business Using LinkedIn
Choose from one of these two upcoming LIVE webinars:
- Wednesday, June 5 at noon ET
- OR
- Thursday, June 6 at 9am ET
Learn more and register at mellermarketing.com/gettingleads
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)
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