How to Stand Out in a Hyper-Messaged Marketplace with Orly Zeewy Ep 116

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

Ever wondered how to make your voice heard in a sea of constant noise? Join us as we sit down with Orly Zeewy, a fellow member of Innovation Women, who has mastered the art of helping solopreneurs and startups rise above their competition.
Links Mentioned:

• Connect with Orly on LinkedIn: https://www.linkedin.com/in/orlyzeewy/
• https://zeewybrands.com/
• https://zeewybrands.com/brandpackages/
• https://www.linkedin.com/in/orlyzeewy/
• Order her book from Amazon: https://bit.ly/readylaunchbrand
• Download her free tips on building a personal brand: https://bit.ly/3RlE2cj

Orly delves into the importance of owning your unique superpower and crafting a message that is more about your clients than yourself. She offers invaluable insights into why understanding your ideal audience is the cornerstone of any successful business. This isn't just about survival; it's about thriving by attracting the right audience through clear, compelling communication.
Throughout the conversation, we tackle the critical steps to refining your business messaging for genuine success. Orly emphasizes the necessity of thorough research before launching any venture and shares practical tools like Survey Monkey and Google Forms for gathering pivotal feedback. With startup failure rates being what they are, she underscores the importance of continuously honing your message to stay relevant in this hyper-competitive market. For those just starting out or looking to pivot, Orly’s advice could be the game-changer you’ve been waiting for.
In our final segment, we explore the fascinating role of AI tools like ChatGPT in enhancing both creativity and productivity. Orly provides a balanced perspective on how these tools can be incredibly useful, yet still require that irreplaceable human insight. She also walks us through her various brand-building packages tailored for solopreneurs and small businesses, including LinkedIn rebranding and workshops. Whether it’s mastering your pitch or harnessing the power of storytelling, discover how Orly’s expertise can help elevate your brand, while reminding us all of the timeless value of emotion, relatability, and humor in effective branding.
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
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Kapitler

1. Standing Out in a Crowded Marketplace (00:00:00)

2. Refining Messaging for Business Success (00:09:07)

3. Navigating AI Tools for Branding Success (00:21:55)

4. Elevate Your Brand (00:30:23)