The Importance of Authenticity in Newsletters: Lessons from The Nerdy Quill

Entrepreneur Encounter

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“Don’t overthink it. Sometimes the simplest stories are the ones that resonate the most”

In this episode of Entrepreneur Encounter, we discuss the art of email newsletters with special guest Sarah Dickinson, newsletter specialist and founder of The Nerdy Quill. We explore how to craft engaging newsletters through the power of storytelling, while avoiding the common pitfalls of sounding too "salesy."

What You'll Learn:

• Introduction to Newsletters: We discuss the importance of newsletters, repurposing content, and identifying your nurture sequence.
• The Power of Storytelling: Learn how storytelling transforms newsletters into engaging, personal content that connects with your audience.
• Being Authentic: Sarah shares how embracing her love of pop culture and personal stories (like her neurospicy kids and crazy cats) helped her grow her business by creating genuine connections with her audience.
• Overcoming the Overthinking Trap: Find out why being relatable, writing like you're talking to a friend, and not overcomplicating things is key to newsletter success.

Key Takeaways:

1. Just Start: The best time to launch a newsletter was yesterday! Get started and don’t overthink it.
2. Use Storytelling to Build Connections: Share stories about your life and experiences, just as you would with a friend. Your readers want to know the real person behind the business.
3. Brainstorm and Be Consistent: Make a list of important topics about your business and personal interests. Capture ideas as they come up, and use them as content for your newsletters.

This episode is packed with actionable tips and real-life examples to help you craft newsletters that resonate with your audience. Whether you’re a seasoned entrepreneur or just starting out, Sarah’s advice will inspire you to create newsletters that both you and your readers look forward to.

Connect with Sarah Dickinson:

• Visit The Nerdy Quill to learn more about Sarah’s services and get help creating newsletters that connect!

https://thenerdyquill.ca/

Tune in now and start building authentic connections with your audience through storytelling!

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We’re Dana Johnson and Sara Lowell hosts of Entrepreneur Encounter, a growing and thriving entrepreneur podcast dedicated to soft skills development and we’re so grateful you found us. We started this podcast to invite you into conversations and workshops that are designed to help make you feel more empowered, t

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Host Sara Lowell:

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Host Dana Johnson:

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Website: https://ddvirtualmanagement.com/