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EsportsNext Podcast Episode 18: Kayci Evans
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Innhold levert av Esports Trade Association. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Esports Trade Association eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to the EsportsNext Podcast! Today, we're joined by Kayci Evans, Global Head of Marketing and Brand Partnerships at Evil Geniuses, North America’s premier esports and entertainment organization. Kayci oversees global and domestic brand strategy, experiential events, content marketing, digital and social strategy, merchandise, and brand partnerships. Before joining Evil Geniuses, she spent nine seasons at Major League Baseball, where she led a team of 60+ content creators and developed fan engagement strategies that have been adopted by other major sports leagues. Tune in to hear Kayci discuss her journey from NCAA volleyball player to marketing leader, her passion for mentorship, and her insights on the future of esports and entertainment.
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