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Interview with Georges Kern, CEO of Breitling
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With his “new luxury” concept, the Breitling boss wants to take the brand into a price segment beyond the symbolic CHF 10,000 mark. The recent launch of the Super Chronomat reflects this strategy. Georges Kern is also a strong advocate of “hyper-presence”, in order to be among the winners of the increasing polarisation among watch brands. Interview.
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