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S3E19 - Sharing insights, AI and the future of CRO with Tim Thijsse
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Innhold levert av Rommil Santiago's Experiment Nation. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Rommil Santiago's Experiment Nation eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Tim Thijsse, a senior CRO (Conversion Rate Optimization) consultant at Orange Valley, discusses AI and the future of CRO, and the importance of incorporating qualitative research into company-wide processes. He emphasizes the challenge of linking user behavior and mindset to knowledge and information. Tim shares his background, starting as an interaction designer and later transitioning to UX design and CRO. He highlights the evolution of CRO, the need for a culture of experimentation, and the role of qualitative insights in optimization strategies. Tim also discusses the challenges companies face in adopting an experimentation mindset, such as aligning strategy, operations, and technical aspects, and the importance of having a common metric and collaboration among teams.
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