The Power of Collaboration: How Paid Search, BDC, and Social Teams Can Optimize Together

Facts Not Feelings with Brooke C. Furniss

In this episode of Facts Not Feelings, we delve into the power of collaboration between paid search, BDC, and social teams, and how this collaboration can optimize your dealership's marketing efforts. Our guests, industry experts Colby Joyner, Dave Lemmon, Lisa Gener, and Wendy Reeves, discuss the challenges and benefits of working across these teams, and provide actionable insights for improving collaboration.

We're also excited to announce our upcoming roundtable workshop at Digital Dealer in Tampa, where attendees can learn and discuss the most pressing pain points across the dealership. Our interactive workshop will provide an opportunity to collaborate with other industry professionals and share best practices for optimizing your dealership's marketing efforts.

Whether you're a dealer or marketer, this episode is packed with valuable insights and actionable takeaways. Don't miss out on this informative and engaging discussion!

Connect with our guests:

• Colby Joyner: https://qrco.de/bdrklM
• Dave Lemmon: https://qrco.de/bdrkpw
• Lisa Gener: https://qrco.de/bdrktm
• Wendy Reeves: https://qrco.de/bdrks7

Register for Digital Dealer: https://bit.ly/40pF0Wv

Let BZ Consultants Inspect What Should Be Expected🕵️ https://qrco.de/bcqqFo

Subscribe to Facts Not Feelings on Apple Podcasts🎙️ (https://apple.co/3U4KvGA) Spotify 🎧 (https://spoti.fi/3DNNgFI), and YouTube ▶️ (https://bit.ly/4180Iie) to never miss an episode!

Chapters:0:00 - Introduction0:39 - Breaking down dealership silos: collaborating for efficiency and optimization with Dealer OMG, Dealer Alchemist, BDC Angels, and Cavender Group - Digital Dealer Speaker Spotlight4:24 - Encouraging collaboration among dealership teams14:25 - Maximizing ROI and conversion: top tips for successful marketing campaigns with relevant lead generation23:19 - Measuring success in marketing collaboration efforts34:50 - Balancing collaboration and specialization: managing teams effectively43:12 - Staying up-to-date on technology trends in paid search, BDC, and social marketing51:03 - Revolutionary Digital Dealer Think Tank: expert insights on automotive industry pain points59:43 - Lightning round Q&A: distinguishing facts from feelings in business and personal life

#FactsNotFeelings #MovingAutomotiveForward #DigitalDealer #DigitalDealerTampa2023 #DDTampa2023 #automotivemarketing #dealershipmarketing #paidsearch #BDC #socialmarketing #collaboration #marketingefficiency #marketingoptimization #industryexperts #workshop #bestpractices #actionableinsights #podcast #PodcastLearning