Purpose of a Creative Director in the Fashion Industry|Marcus Teo|Creative Director & Fashion Editor

False Image Fashion Podcast

Marcus Teo , served as fashion director of W Magazine Men’s Portfolio and an editor at Vogue, and GQ. Before founding Teo Creative in 2009, Marcus was senior vice president and global creative director of Georg Jensen. In that role he positioned the famed Danish luxury brand to be a global trendsetter and culture shaper with a multi layered media strategy running the gamut from accessories/lifestyle branding to digital marketing. Marcus has provided multi-tiered design, fashion consulting, image/specialty book design, video/film direction and more for the likes of Brooks Brothers, Jack Nicklaus, Penguin and LINCS by David Chu, and launched W Jewelry and HOME Furnishings Now magazines. Marcus aims for the highest creative expression of a brand’s distinctive characteristics, focusing on its identity establishment in the marketplace and its longterm growth aspirations, through pioneering design and photography that stands out in all media channels. In today’s society, where individuals are possessed with self-appointed titles and positions, Marcus discusses the importance of a creative director in establishing a brand’s identity and maximizing its culture-shaping potential.