Golf Marketing: Branding vs. Advertising

Find the Green : A Guide to Golf Management

Happy Tuesday! Today we are going to talk about the differences between Branding and Advertising efforts and what needs to be done to strengthen the campaigns. For Branding it is key to make sure that your staff is engaged and participating in the mission and are not afraid to go the extra mile to make sure that you are portraying the golf experience the way that you brand it to be. With advertising, this is a straight connection to benefit of the interaction. Direct offer= Direct benefit. As you know, we have changed our podcast name to fit with our overall movement for the golf industry. Find the Green is our platform to help golf professionals, owners, and other stakeholders become more educated about our market and collaborate with others in the industry to Raise the Waterline for golf participation. If you have any questions, need some help, or would like me to present our mission, please email me at [e-mail] or reach out on Twitter, Facebook, or Instagram @FindtheGreen.