#107 - B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

When your brand values aren't aligning with your website, design and messaging, a rebrand is a must. But in a budding startup, with a lack of resource, a rebrand is a big challenge - to uptake and to get buy-in for.
On this episode of the FINITE Podcast, Idan Gol, VP Marketing at Mesh Payments, takes us through his journey rebranding on a budget. He shares his timeline, objectives, if he worked with freelancers and how he communicated the importance of the rebrand to founders.
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

Support the Show.

Kapitler

1. #107 - B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments (00:00:00)

2. About Idan and his current role at Mesh Payments (00:01:11)

3. How do you identify the need for a rebrand? (00:04:37)

4. How to get buy-in for a rebrand (00:05:53)

5. How to deal with the subjective nature of a rebrand (00:07:33)

6. Undergoing a visual rebrand in two weeks (00:09:51)

7. The importance of a website for scaling a B2B brand (00:14:23)

8. Things Idan would approach differently in retrospect (00:17:24)

9. How often should B2B tech orgs undergo a rebrand? (00:20:45)