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Owen Moon: How to Turn Your Dealership into a Service Marketing Machine
Manage episode 404578834 series 3433835
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Owen Moon is a seasoned expert in the automotive industry, of Trade Pending which recently acquired Fixed Ops Digital. With years of experience and a passion for revolutionizing online service marketing, Owen brings a wealth of knowledge to the table.
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What we discuss in this episode:
The State of the Market: Owen provides a comprehensive overview of the current state of the automotive service industry, highlighting key statistics and trends that dealerships need to be aware of. From consumer behaviors to market share dynamics, Owen offers valuable insights into the evolving landscape.
Building Trust and Transparency: With trust in franchise dealerships eroding, Owen discusses the importance of transparency and how dealerships can regain consumer confidence. He emphasizes the need for openness in service pricing and the significance of fostering positive customer experiences.
Harnessing the Power of Video: Owen explores the growing role of video in automotive service marketing, showcasing how dealerships can leverage this medium to enhance communication with customers. From technician recommendations to promotional campaigns, video offers a personalized and engaging way to connect with audiences.
Maximizing Revenue Opportunities: Owen delves into various strategies for increasing revenue in fixed operations, including repair financing, recall management, and effective vehicle acquisition tactics. He shares practical tips for implementing these initiatives and driving profitability.
Embracing Online Service Marketing: As we enter 2024, Owen underscores the importance of embracing online service marketing as a key driver of dealership success. He discusses the evolving role of digital platforms and the need for dealerships to adapt and innovate in this rapidly changing landscape.
Listen to the episode featuring Owen Moon for even more insights!
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Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237
Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY
Thanks, Owen Moon!
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