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Innhold levert av Sheehan Parker. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Sheehan Parker eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Frasier CraneCast
Merk alt (u)spilt...
Manage series 2402485
Innhold levert av Sheehan Parker. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Sheehan Parker eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Online home of the CraneCast, a podcast about Frasier Crane. He's a sick man and he only gets worse over the 20-or-so years he was portrayed on television in Cheers and Frasier.
…
continue reading
11 episoder
Merk alt (u)spilt...
Manage series 2402485
Innhold levert av Sheehan Parker. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Sheehan Parker eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Online home of the CraneCast, a podcast about Frasier Crane. He's a sick man and he only gets worse over the 20-or-so years he was portrayed on television in Cheers and Frasier.
…
continue reading
11 episoder
所有剧集
×Welcome back to the Frasier CraneCast! Sheehan and Rachael discussing Cheers episode "Birth, Death, Love, and Rice" In this episode, they probe Frasier's sense of strentgh and masculinity as we learn that he is being treated Carla's one-time lover, Dr. Ludlow-- and apparently not making great advancements. New episodes of the Frasier CraneCast air every single Tuesday in the coming months! Twitter: @CraneCast Contact the show by email to send in recorded voice memos for the in-house radio shrink: info@frasiercranecast.com & FrasierCraneCast.com Produced by Sheehan Parker Hosted by Rachael Johnson & Sheehan Parker Music by Lost Signal (www.lostsignal.space)…
The first Season Finale of the Frasier CraneCast will usher in format changes! Sheehan and Rachael discussing Cheers episodes "A Bartender's Tale" and the Season 3 Cheers finale: "Rescue Me." In this episode, they begin work on their own spinoff podcast and gawk as Frasier corners Diane into a marriage! New episodes of the Frasier CraneCast air every other week in the coming months. The next episode will air October 16th; it's the first episode with our new formatting! Twitter: @CraneCast Contact the show by email to send in recorded voice memos for the in-house radio shrink: info@frasiercranecast.com & FrasierCraneCast.com Produced by Sheehan Parker Hosted by Rachael Johnson & Sheehan Parker Music by Lost Signal (www.lostsignal.space)…
Rachael and Sheehan discuss Cheers episodes "If Ever I Would Leave You" and "Cheerio Cheers." In this episode, the two concede that Frasier seems to act well within the norms when everyone in the bar is ignorant! New episodes of the Frasier CraneCast air every other week in the coming months. The next episode will air October 2nd and is the season finale for the Frasier CraneCast! Interact on twitter! @CraneCast, and contact the show by email to send in recorded voice memos for the in-house radio shrink: info@frasiercranecast.com Produced by Sheehan Parker Hosted by Rachael Johnson & Sheehan Parker Music by Lost Signal (www.lostsignal.space)…
Rachael and Sheehan discuss Frasier's initiation into the gang of cheers, hazing, Bef, a name brand alternative to beef, and how insufferable Diane is! New episodes of the Frasier CraneCast air every other week in the coming months. The next episode will air September 18th and on October 2nd after that... pending a change in programming! Interact on twitter! @CraneCast, and contact the show by email to send in recorded voice memos for the in-house radio shrink: info@frasiercranecast.com Produced by Sheehan Parker Hosted by Rachael Johnson & Sheehan Parker Music by Lost Signal (www.lostsignal.space)…
Rachael and Sheehan continue to be amazed by the dysfunctionality of Frasier and Diane's relationship, his hypocrisy towards dating working class women, and how Sam keeps getting things right! New episodes of the Frasier CraneCast air every other week in the coming months. The next episode will air September 4th (in one week) and on September 18th after that. Interact on twitter! @CraneCast, and contact the show by email to send in recorded voice memos for the in-house radio shrink: info@frasiercranecast.com Produced by Sheehan Parker Hosted by Rachael Johnson & Sheehan Parker Music by Lost Signal (www.lostsignal.space)…
Rachael and Sheehan learn of Frasier's penchant for creep-calls and are overwhelmed to meet his mother Esther in her only appearance! New episodes of the Frasier CraneCast air weekly in the month of August! The next episode drops on Tuesday, August 28th. Interact on twitter! @CraneCast, and contact the show by email to send in recorded voice memos for the in-house radio shrink: info@frasiercranecast.com Produced by Sheehan Parker Hosted by Rachael Johnson & Sheehan Parker Music by Lost Signal (www.lostsignal.space)…
Rachael and Sheehan discuss a slight change in formatting, gun control in the 1980s, and male entitlement in Cheers Season 3 episodes 5, "Sam Turns the Other Cheek," and 6, "Coach in Love...Part 1." New episodes of the Frasier CraneCast air weekly in the month of August! The next episode drops on Tuesday, August 21st. Interact on twitter! @CraneCast, and contact the show by email to send in recorded voice memos for the in-house radio shrink: info@frasiercranecast.com Produced by Sheehan Parker Hosted by Rachael Johnson & Sheehan Parker Music by Lost Signal (www.lostsignal.space)…
Rachael and Sheehan are dismayed by the rocky relationship between Frasier and Diane, and focus much too much on the failures of Cliff in Cheers Season 3 Episodes 3 & 4, "I Call Your Name" and "Fairy Tales Can Come True." New episodes of the Frasier CraneCast air weekly in the month of August! The next episode drops on Tuesday, August 14th. Interact on twitter! @CraneCast, and contact the show by email to send in recorded voice memos for the in-house radio shrink: info@frasiercranecast.com Produced by Sheehan Parker Hosted by Rachael Johnson & Sheehan Parker Music by Lost Signal (www.lostsignal.space)…
Rachael and Sheehan aren't sure about the value of Frasier Crane's psychiatry or the footing of his relationship with Diane... Frasier Crane appears for the first time in Cheers Season 3 Episode 1 and 2, Rebound pts. 1 & 2. New episodes of the Frasier CraneCast air weekly in the month of August! The next episode drops on Tuesday, August 7th. Contact the show by email and send in recorded voice memos for the in-house radio shrink: info@frasiercranecast.com Produced by Sheehan Parker Hosted by Rachael Johnson & Sheehan Parker Music by Lost Signal (www.lostsignal.space)…
The Frasier CraneCast will launch with our first episode on Tuesday, July 31st, as announced by Rachael and Sheehan!
Teaser trailer for the upcoming Frasier Crane Cast!
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