Social Savvy with Kristy, Part 2: Picking the Perfect Platform for Your Business

FreeDive Podcast

In Part 2 of our "Social Savvy with Kristy" series, host Kristy dives into the world of social media platforms, helping you determine which one is the best fit for your business. Whether you're just starting out or looking to expand your digital presence, this episode is packed with essential insights.
Kristy begins by guiding you through three crucial questions: What is your goal? Who is your ideal customer? Who are you as a brand? With these answers in mind, she explores the unique features and benefits of major social media channels, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and TikTok.
Learn how each platform can help you achieve your business objectives—whether it's improving SEO, developing your brand identity, or engaging with your audience. Kristy also provides a surface-level look at the pros and cons of each platform, helping you make informed decisions.
To wrap things up, she shares tips on crafting a strong social media strategy and offers suggestions for success in the ever-evolving digital landscape. Tune in and get ready to elevate your social media game!

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1. Social Savvy with Kristy, Part 2: Picking the Perfect Platform for Your Business (00:00:00)

2. Updates on Instagram (00:02:16)

3. Picking the Perfect Platform Intro (00:05:36)

4. Answering What/Where/Who (00:06:48)

5. What Social Media Allow You To Do (00:07:32)

6. Facebook (00:10:20)

7. Instagram (00:11:49)

8. Twitter (00:13:00)

9. YouTube and YouTube Shorts (00:14:18)

10. Pinterest (00:15:55)

11. LinkedIn (00:16:46)

12. TikTok (00:17:54)

13. Creating a Good Social Media Strategy (00:19:27)

14. Things You Should Continue (00:20:13)

15. Suggestions for Success: Be Consistent (00:21:21)

16. Think How They Think (00:22:24)

17. Engage (00:23:30)

18. Take Advantage of Tools/Chat GPT (00:24:44)

19. Repurpose and Recycle (00:26:28)

20. Use Hashtags and Keywords (00:27:19)

21. Use Analytics to Make Adjustments (00:28:55)