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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av Frights Of The Round Table. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Frights Of The Round Table eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
This was our old show with multiple co hosts and guests
Innhold levert av Frights Of The Round Table. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Frights Of The Round Table eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
This was our old show with multiple co hosts and guests
Join hosts Jonathan Moody and Lara Jean as they chat with filmmakers Ted Nicolaou (Subspecies, Terrorvision) and Dustin Hubbard (Lycanimator, Slaughter Daughter) for the last episode of the season and the fifth year anniversary episode
Join co hosts Jonathan Moody and Lara Jean as they chat with filmmaker Tristan Clay (Red Eye, Inverted) and writer Doug Snauffer (Withouse 2: Blood Coven, Fiendish Fables)
Join host Jonathan Moody and Co Host Lara Jean Mummert as they chat with writer Jackson Barr (Robot Wars, Mandroid) and Craig Hamann (Boogie Boy, Dollman VS Demonic Toys)
Join Jonathan Moody and co host Lara Jean Mummert as they chat with filmmaker/writer C Courtney Joyner (Prison, Puppet Master 3, Trancers 3) and Filmmaker Jeff Burr (Leatherface: Texas Chainsaw 3, Puppet Master 4 and 5)
Join host Jonathan Moody and co host Lara Jean Mummert as they chat with actor Jimmy Dempster (One night of fear, Fury of the Dragon) and special FX Make up Guru Jeff Farley (Pet Sematary, Demolition Man)
Join host Jonathan Moody as he chats with actresses Samantha Katelyn (Ghost Witch/The Hollow Oak) and Jenny Jannetty (Milfs VS Zombies, Darkness Waits) about acting
Join host Jonathan Moody and co host Lara Jean Mummert as they chat with actress Rachel Amanda Bryant (The Campus, The Disappearance of Madison Bishop) about her film and TV career
For Frights Friday this week Jonathan and co host Lara Jean Mummert have Chad Knauer and Richard Bauthier on the show. Chad is the writer and director of the upcoming B movie Skeleton Cop. Richard plays Detective Nolan
Let us welcome the new year with a new type of show.... Solo Thursdays: Every Thursday Night at 11:30 PM EST Jonathan Moody will be interviewing artistic people. This episode is Adult Film and B Movie Actress Alix Lakehurst (Ski Wolf)
Join host Jonathan Moody and co host for the night Lara Jean Mummert as they chat with actress Victoria De Mare, actor/director James L Edwards, and filmmaker Blake Fitzpatrick
Join Host Jonathan Moody and special guest co host Lara Jean Mummert as they chat with filmmaker Todd Nunes (All through the House, Death Ward 13) and Actress Ashley Mary Nunes (Scary Larry, Safe Place)
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