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FROM SERIAL ENTREPRENEUR TO BUILDING AN ACCIDENTAL PR EMPIRE
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“Knowing what you want and who your audience is and how you're going to get to them... is key to growth"
If you are a serial entrepreneur working together your legacy business, this is a fun podcast episode for you.
Christina Daves is a world renown publicity strategist and the founder of PR for Anyone® where she shows people how to generate free exposure to builds their personal brands and business. Christina is the author of two bestselling books on PR and generating buzz.
In this podcast, you are going to hear her real story of the several businesses, lesson and lot of strategies she used to build an event planning company, a retail store, sell a physical product before she accidentally become a PR agency that together with her clients, has generated over 1 billion views and over $100 million in sales from free publicity.
This is a fun one guys. Enjoy!
👉In this Episode
1.Tap into the importance of tenacity and ingenuity in securing business success.
2. Learn the secrets of designing an unparalleled pitching and marketing system.
3. Accelerate brand growth by leveraging connections with prominent influencers.
4. Cultivate a comprehensive approach to marketing and branding for lasting results.
5. Sharpen your niche understanding and fine-tune your messaging for targeted clients.
👉 Some key points:
(03:15) What was the driving force behind Cristina getting into business in the first place?(05:08) Getting an initial start in real-estate
(07:05) We all have gifts, but sometimes our path to using them can be complex
(09:34) Christina goes from real-estate to opening a shop
(11:29) How to find the courage to pursue new areas of business
(14:34) The secret sauce to success in the retail business. (16:29) Christina makes an impact in the cosmetics field
(19:04) What does it take to invent a brand new physical product: Design, manufacturing
Validating your product
(22:28) Sometimes your product is ahead of the market.
(24:03) How PR for Anyone was born: deep-dive into Christina's platform
(30:08) How to approach other influencers to work with you
(33:51) Getting into internet marketing and dealing with imposter syndrome
(35:50) If you can hire people to help you out, do it
(39:14) How to make sure you are positioning correctly and that your messaging is on point
(40:49) Getting out of the spaghetti phase in her PR business: learning public speaking turned out to be very valuable
(44:24) How to get PR for your business: news jacking
(47:14) Christina's take on how to get out of the spaghetti stage in your business. Put it all on your plate!
(48:28) How to reach out to Christina
🌎Reach out to Christina Daves PR For Everyone https://prforanyone.com/Personal Website https://christinadaves.com/LinkedIn https://www.linkedin.com/in/christinadaves Twitter https://twitter.com/prforanyone?lang=en Christina’s books on Amazon
🌎Reach out to Seema Ponda Alexander
Business Growth Academy: www.disruptive.ceo/accelerator Disruptive CEO Advisory https://www.disruptive.ceo/LinkedIN: https://www.linkedin.com/in/seemaalexander IG: https://www.instagram.com/seemaalexander/?hl=en Loved this episode? Leave us a review and rating on Apple podcasts by clicking here. 🎤 Podcast Production Everglade Media
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