Hustle Exit Conquer Becca's $4M Workweek Success | Becca Sherman - E39

Funds and Founders: Untold Journeys Behind Their Breakthroughs

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In this episode of Funds and Founders, we sit down with Becca, co-founder and COO of Workweek, a rapidly growing B2B media company. Becca shares her journey from customer success roles to building a multi-million dollar media business. Learn how Becca:

- Transitioned from The Hustle to co-founding Workweek

- Built a portfolio of niche B2B media brands

- Leverages the "knowledge expert paradox" to create valuable content

- Manages remote teams and builds company culture

- Balances work and personal life as a founder

Whether you're an aspiring entrepreneur or looking to scale your media business, Becca's insights on content creation, audience building, and business growth are not to be missed!

Timestamps:

0:00 - Introduction and Becca's background

1:06 - The start of Becca's entrepreneurial journey

2:19 - Transitioning from employee to founder mindset

4:09 - Building a strong co-founder relationship

5:51 - Managing conflicts and decision-making as co-founders

8:28 - From idea to launch: The birth of Workweek

12:02 - The "knowledge expert paradox" in B2B media

14:51 - Building and scaling niche B2B media brands

18:42 - Strategies for content creation and distribution

22:34 - The importance of authenticity in content

26:44 - Team building and remote work culture

31:35 - Insights on newsletter growth and audience building

37:35 - The role of personal branding for founders

41:26 - Balancing work and personal life as an entrepreneur

45:54 - Tech stack and tools for running a media business

50:51 - Resources for aspiring entrepreneurs

56:38 - Exciting developments and future plans for Workweek

59:30 - Closing thoughts and how to connect with Becca

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