Is There an ROI for Sale Enablement?

Funnel Radio’s Behind the Mic

Ahh, the sweet promise of Sales Enablement. If only the right content could be created to support what salespeople really need to sell. If only sales training were more than product training. If only sales enablement enabled salespeople to be the best that they can be. If only the marketing and sales people could talk to each other to discuss sales enablement. If only sales enablement would benefit the prospect.

Our guest this week, the Chief Readiness Officer at Brainshark says all of this is not only possible but when solved it brings a ROI that any CFO would be proud to claim. Find out about the three baskets of measurement that Jim and Brainshark say are not only possible, but expected when Sales Enablement is done right.

Jim Ninivaggi Chief Readiness Officer

Leveraging more than 30 years of B2B sales productivity expertise, Jim leads Brainshark’s sales enablement and readiness strategy. Jim previously worked as a sales enablement analyst with SiriusDecisions, where he provided clients with data, insight and thought leadership to maximize sales effectiveness and accelerate revenues. Today, he uses his knowledge and expertise to prepare the Brainshark sales force with the knowledge and skills to optimize every buyer interaction.

Why Brainshark?

For nearly two decades, our solutions have helped companies improve the way they communicate with, educate and inspire their customer-facing teams.

Today, we’re proud to provide our customers with the most comprehensive, proven platform for sales enablement and readiness.

More Ninivaggi from Sales Pipeline Radio on the Funnel Radio Channel

Sales Enablement’s Evolution from a Front Row Seat with Jim Ninivaggi The Continued Evolution of the Sales Enablement Function