Artwork

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Authentic Brand Engagement at Johnnie Walker Princes Street — Christian Lachel

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Manage episode 440714291 series 2657014
Innhold levert av Future of StoryTelling. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Future of StoryTelling eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

BRC Imagination Arts has 40 years of experience creating brand experiences that are especially participatory, personalized, and emotionally engaging. One great example is Johnnie Walker Princes Street in Edinburgh, Scotland, the creation of which was spearheaded by today's guest: Chief Creative Officer Christian Lachel. Christian takes us behind the scenes at Princes Street to reveal how he and his team created one of the most authentic and immersive brand experiences out there today.

To learn more, visit our website at fost.org.

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© 2024 Future of StoryTelling, Corp.

Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011

Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Madison Brown

in collaboration with Charts & Leisure

Founder, Jason Oberholtzer

Producer, Meghal Janardan

Editor, Garrett Crowe

Mix and Music, Michael Simonelli

With special thanks to Christian Lachel, Amy Snook, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.

  continue reading

131 episoder

Artwork
iconDel
 
Manage episode 440714291 series 2657014
Innhold levert av Future of StoryTelling. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Future of StoryTelling eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

BRC Imagination Arts has 40 years of experience creating brand experiences that are especially participatory, personalized, and emotionally engaging. One great example is Johnnie Walker Princes Street in Edinburgh, Scotland, the creation of which was spearheaded by today's guest: Chief Creative Officer Christian Lachel. Christian takes us behind the scenes at Princes Street to reveal how he and his team created one of the most authentic and immersive brand experiences out there today.

To learn more, visit our website at fost.org.

--

© 2024 Future of StoryTelling, Corp.

Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011

Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Madison Brown

in collaboration with Charts & Leisure

Founder, Jason Oberholtzer

Producer, Meghal Janardan

Editor, Garrett Crowe

Mix and Music, Michael Simonelli

With special thanks to Christian Lachel, Amy Snook, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.

  continue reading

131 episoder

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