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From Alignment to Integration: Innovative CMOs are Taking the Lead Into a New Era of Collaboration.
Manage episode 375751747 series 3500096
Innhold levert av Mary Gilbert and Dee Anna Paredes, Mary Gilbert, and Dee Anna Paredes. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mary Gilbert and Dee Anna Paredes, Mary Gilbert, and Dee Anna Paredes eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Join us as we discuss the evolving role of the CMO, the need for cross-functional relationships, and the importance of sales and marketing alignment. Hear from Tracy Eiler as she shares her insights on the dynamic partnership between sales and marketing leaders.
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