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Gearheads n' Gasoline with Mark Beatty from Red Line Oil | Ep: 2
Manage episode 419722015 series 3572143
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Mark Beatty with Red Line Oil discusses his emotional connection to racing and the importance of honoring the legacy of those who came before. He also talks about the challenges and opportunities in the racing industry, including the need to stay involved in shaping regulations and laws.
Mark emphasizes the importance of innovation and keeping the sport alive by embracing new ideas and reaching out to new generations. Lastly, he shares insights on how teams and drivers can demonstrate their value to sponsors beyond track performance.
In this conversation, Mark Beatty discusses the role of social media in attaining and retaining sponsorships in the motorsports industry. He emphasizes the importance of engaging with sponsors on social media and showcasing gratitude for their support. Mark also highlights the value of social media in building a brand and connecting with audiences.
He shares personal stories of facility improvement and emphasizes the responsibility of race tracks and venues in providing a positive experience for spectators. Mark offers advice for the next generation in motorsports, encouraging them to trust themselves and take risks. He concludes by giving a shoutout to Mike Salinas and expressing his appreciation for his impact on the sport.
Mark’s Bio:
Mark Beatty is the Brand/Marketing Director for Red Line Synthetic Oil for last 3 years. Before that he worked with V. Gaines in Denver Colorado as business development director for V’s family of racing companies: Winberg Crankshafts, GRP Connection Rods, Gibtec Pistons, Fineline Graphics, and Black Diamond Media Productions to name a few.
Mark has been a race car guy since high school when he worked at Bandimere Performance. Yes, the same Bandimere as the speedway - they used to own 3 speed shops in Denver as well. He was a counter guy at their big store in Alameda.
Mark raced his first car which was a 63 1/2 Falcon Sprint, then shared a super comp dragster, and worked with Joe Shalkowski on his NHRA B-ED he ran in Comp. After that, Mark announced at Bandimere Speedway for almost 9 years which led to announcing opportunities at KRP and a few other tracks.
Mark Beatty, Red Line Synthetic Oil
Hosts:
Barry Alt, Motorhead Digital
- Email: maximizesales@motorheaddigital.com
- Website
Annette Bauer, Annette Bauer Creative
- Email: annette@annettebauercreative.com
- Website
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Audio and Video Production by: Mantis Media
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