Leading with AI: Strategic Insights for Higher Ed CMOs
Manage episode 412700044 series 3541344
In this episode, Ardis chats with CMO Michael Bettersworth live at the ASU+GSV AIR Show about the impactful integration of AI in higher education. Michael shares insights from Texas State Technical College’s approach to leveraging technology in marketing and student support, discussing both the potential and challenges of AI in the current educational landscape. The conversation also highlights the importance of aligning new technologies with institutional goals to enhance both student and administrative experiences.
Guest Name: Michael Bettersworth, Chief Marketing Officer, Texas State Technical College
Guest Social: https://www.linkedin.com/in/bettersworth/
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Connect With Our Co-Hosts:
Ardis Kadiu
https://www.linkedin.com/in/ardis/
https://twitter.com/ardis
Dr. JC Bonilla
https://www.linkedin.com/in/jcbonilla/
https://twitter.com/jbonillx
About The Enrollify Podcast Network:
Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include The EduData Podcast and Visionary Voices: The College President’s Playbook.
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The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.
47 episoder