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Innhold levert av Brian Cassingena. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Brian Cassingena eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Kim Krause Schwalm

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Manage episode 235366471 series 2446829
Innhold levert av Brian Cassingena. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Brian Cassingena eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Today on Geniuses Of Copywriting we speak to Kim Krause Schwalm, one of the youngest-looking 20-year veterans of direct response, who's responsible for a ton of controls and winners at companies like Boardroom, Agora Financial and even National Geographic.You'll discover:

  • The story of growing her division at Philips Publishing to $30M in revenue in the 90's using direct response copy
  • How she wrote a winner 6-page mailer that sold a TON of $400 air purifiers with a powerful story
  • Back end sales: The secret strategy of all successful businesses

Kim is a world class copywriter & marketing strategist with experience working with some of the biggest names and companies in direct response.

  continue reading

61 episoder

Artwork

Kim Krause Schwalm

Geniuses Of Copywriting

101 subscribers

published

iconDel
 
Manage episode 235366471 series 2446829
Innhold levert av Brian Cassingena. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Brian Cassingena eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Today on Geniuses Of Copywriting we speak to Kim Krause Schwalm, one of the youngest-looking 20-year veterans of direct response, who's responsible for a ton of controls and winners at companies like Boardroom, Agora Financial and even National Geographic.You'll discover:

  • The story of growing her division at Philips Publishing to $30M in revenue in the 90's using direct response copy
  • How she wrote a winner 6-page mailer that sold a TON of $400 air purifiers with a powerful story
  • Back end sales: The secret strategy of all successful businesses

Kim is a world class copywriter & marketing strategist with experience working with some of the biggest names and companies in direct response.

  continue reading

61 episoder

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