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Make use of brand history. Insights from Bruce Weindruch, Founder of the History Factory.
Manage episode 458873364 series 3401226
Innhold levert av Lars Carlén. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Lars Carlén eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Interview with the gentleman Bruce Weindruch, Founder of the History Factory.
- How did the History Factory start? A company working with Bridgestone, MARS and NFL, to name a few clients.
- How to use the history of a brand as a valuable asset.
- What to do when problematic information is found in the archives of companies.
- The future of history marketing.
10 episoder
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