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Innhold levert av Stacey Kehoe. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Stacey Kehoe eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Which Metrics Should I Be Tracking?

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Manage episode 268493225 series 2445988
Innhold levert av Stacey Kehoe. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Stacey Kehoe eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success.

Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.

But what, exactly, should you be measuring?

  1. Sales Revenue
  2. Cost Per Lead
  3. Customer Lifetime Value
  4. Traffic-to-Lead Ratio
  5. Lead-to-Customer Ratio
  6. Landing Page Conversion Rates
  7. Organic Traffic
  8. Social Media Traffic (and Conversion Rates)
  9. Mobile Traffic, Leads and Conversion Rates

Connect with Stacey Kehoe:
Review on iTunes

Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Get Online Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better?

  continue reading

37 episoder

Artwork
iconDel
 
Manage episode 268493225 series 2445988
Innhold levert av Stacey Kehoe. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Stacey Kehoe eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success.

Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.

But what, exactly, should you be measuring?

  1. Sales Revenue
  2. Cost Per Lead
  3. Customer Lifetime Value
  4. Traffic-to-Lead Ratio
  5. Lead-to-Customer Ratio
  6. Landing Page Conversion Rates
  7. Organic Traffic
  8. Social Media Traffic (and Conversion Rates)
  9. Mobile Traffic, Leads and Conversion Rates

Connect with Stacey Kehoe:
Review on iTunes

Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Get Online Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better?

  continue reading

37 episoder

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