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CEO Club 綠色永續線上論壇Part 1
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Ginabranding特別企劃本年度第一專題『綠色永續』， 並盛情邀請到綠色重量級CEO來賓與學界專家， 和Gina一同在線上深入探討綠色永續趨勢下， 企業如何持續保持成長茁壯與愛護地球雙贏！ 本集來賓 📍全球最綠的品牌O'right 歐萊德 👉葛望平董事長 📍現任香港中文大學新聞與傳播學院企業傳播研究所副主任(前香奈兒傳媒總經理) 👉吳世家教授 本集重點 ✅2:30 Gina論壇主題導言與介紹來賓 ✅5:48 綠色生活與企業永續的趨勢是否已經是全球不可逆的方向？ ✅19:00 企業如何看待轉型綠色永續時，資源投資報酬率的計算？ ✅23:38 東西方企業對於社會責任上，有甚麼不同觀點與做法？ ✅28:42 永續發展邁向「共好」的局面 ✅33:13 永續發展對於產業鏈的影響 - 與Gina一起談品牌，論美學： 🔎FB: Gina Branding Lab 🔎 IG: Ginabranding 🔎 LinkedIn: Gina Chang (Brand Mentor) 🔎 官網：www.ginabranding.com 🔎YouTube: Gina Branding Lab https://m.youtube.com/channel/UCAGUiNqlyi3b-u1bVuyfymA - 更深入的 #品牌 #美學 分享，請聽Gina的Podcast： 🔎 Apple: Gina Branding Lab apple.co/3cFRKlu 🔎 SoundCloud: Gina Branding Lab bit.ly/3cn5cKo 🔎 Spotify: Gina Branding Lab spoti.fi/3eMKzHP
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