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[2020系列] Gina Branding – Consumer Trends #2 （以和諧文化建構國際夥伴的明昌國際）
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Innhold levert av Gina Branding Lab and Gina Branding. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Gina Branding Lab and Gina Branding eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
企業執行長是如何看待不同國家、不同國情的市場趨勢？品牌又要如何建立和諧的跨國合作關係？這些問題都是品牌在擴展版圖時需要思考與面對的。在本集「消費者趨勢」當中，我有幸邀請到明昌國際的張庭維董事長，與他在線上談談他當初是運用什麼樣的思維消弭東西方間的文化差異，開拓美國改裝車的新藍海市場。而張董對於飛速成長的東南亞新興市場又是抱持著什麼樣的心態呢？讓我們一起來聽聽張董的精彩分享吧。
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