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[2020系列] Gina Branding – Consumer Trends #3（堅持用關懷大眾的初心研發產品的聚和國際）
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Innhold levert av Gina Branding Lab and Gina Branding. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Gina Branding Lab and Gina Branding eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
聚和國際雖是化工大廠，除了生產化工原料外，更有研發製造消費性產品。因此我很好奇，聚和是怎麼走上生產多元消費產品的這條路？而董事長在帶領企業打贏3M專利大戰後，又是以什麼樣的策略佈局聚和豐富的產品線？讓我們來聽聽聚和國際的郭聰田董事長在本集「消費者趨勢系列」當中的精彩分享吧！
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