Reinventing the Family Business with Payal and Kajal Vitha of Sonu Company

Girl Gang Craft The Podcast

The sisters and co-founders behind Sonu Company Payal and Kajal Vitha, share their family’s legacy of becoming a bespoke jewelry business. As 3rd generation jewelers, Payal and Kajal tell us about launching their business together, their fruitful dive into reality television, and the reinvention of their business that was inspired by their Dad’s impactful role in the jewelry industry.

Key Moments:

✿ Launching their biz from the need to help guide couples to find the right set ring for them

✿ “It shouldn’t break the bank to invest in good quality jewelry”

✿ “We’re your jewelers for generations.” how Sonu Co creates an atmosphere that encourages you to come back for all of your jewelry needs

✿ Pitching and being chosen as featured jewelers for the reality couple shows Indian Matchmaking, The Ultimatum, and Love Is Blind

✿ We learn about the Kimberly process, mine diamonds vs. lab grown, and the difference between 14, 18, and 22 karat gold.

✿ “If you’re on a reality show, always have a plan B!” Their fun behind the scenes experience being in front of the camera when filming Indian Matchmaking

Girl Gang Craft listeners get a very special discount! use code “TRIBE” for $50 off your purchase of $249 or more at sonucompany.com

Follow Sonu Co on instagram @Sonu.Company

Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk

Apply to Faire at faire.com/apply/girlgangcraft

Our Mother’s Day Gift Guide is still live! Shop at girlgangcraft.com/giftguide4mom

Oakland Craft Fair is this Saturday May 18th! RSVP to Oak and all our shows at girlgangcraft.com/events

Do you have a business question you need an answer to? Call the GGC Hotline at 413-961-0855 and we’ll read + answer your questions live on the pod

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For episode shownotes and transcript, please visit our website