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Golden Disaster: Episode Two
Manage episode 204975760 series 2294683
Innhold levert av Golden Disaster and Brian Boyle. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Golden Disaster and Brian Boyle eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode, we speak to Dr. James Pokrywcznski, AKA "Doc Pok," an associate professor of strategic communications at Marquette University who specializes in sports marketing and branding. Doc Pok speaks about the importance of universities and sports franchises to have a strong brand identity, why organizations like Marquette and his alma matter, the University of Illinois, have run into trouble with their own mascot history, and what campus was like back in 1993 when the name change first happened.
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