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MART VIRKUS. All about CRO – conversion rate optimization
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Innhold levert av Marelle Ellen ja Andreas Unt, Marelle Ellen, and Andreas Unt. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Marelle Ellen ja Andreas Unt, Marelle Ellen, and Andreas Unt eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
All about conversion rate optimization with Mart Virkus, previous Marketing Team Lead at Toggl and current Growth Marketer at Contentfly.
• When should one start with CRO?
• How to understand the customer journey?
• How to prioritize experiments?
• Where to store the lessons learned?
Additionally, Mart disclosed his percentage of failed experiments (and how to avoid feeling demotivated) and his absolute favorite source of CRO knowledge. Enjoy the episode! ♡
Mentioned tools:
• Hotjar
• Notion
Recommendations:
• CXL blog
The episode was hosted by Marelle Ellen, CMO of Promoty, and Andreas Unt.
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